If you’re on the hunt for a uk bookmakers list that can be trusted, have excellent odds, great in-play features and – of course – some juicy promos, I have what you’re after. In this UK bookmakers online list, I’ll walk you through my picks for the very best sportsbetting sites available in the UK today.
Not got long? Check out an approved list of UK bookmakers below ⤵.
List of Online Bookmakers UK 2024
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Get a percentage boost on all football multibets of 4 or more selections. - Full Terms Apply
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly
Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder.
50% of first day losses refunded as a free bet. To be credited within 24 hours. Max free bet per customer £25. Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify.
18+. New Customers Only. Max 3 Free Bets credited per user (£5 free bet for all sports, £5 free bet for Horse Racing, £10 Combo Free bet). Qualifying bets at Odds of Evens (2.00) or greater. Paid as Bonus Token with Min 4/5 (1.80) Odds. + 10 Spins; wagering requirement: 35x, spins expire after 24 hours. Skrill, Neteller & Paypal not eligible. BeGambleAware.org.T&Cs Apply
18+ | BeGambleAware | #Ad New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply Full Terms Apply.
18+. Promotion valid from 00:00 05/12/2023 until 20:15 07/12/2023. Min odds 3/1 (4.00). Free Bet credited on bet settlement. Free Bet must be claimed within 3 days and used within 7 days. Free Bet only valid on football markets. One Free Bet per customer only. Your deposit balance is available for withdrawal at any time. Full T&Cs apply. Full T&Cs apply
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
18+ | BeGambleAware | #Ad New Players Only. Free bet – one-time stake of £35, min odds 1.5, stake not returned. 1x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 days from receipt. Free Spins Offer. Wager from real balance first. 50x wager the bonus. Contribution varies per game. Selected games only. Wager calculated on bonus bets only. Max Conversion: £20. Bonus is valid 7 days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller Deposits. Full Terms apply.
18+ | New Customer Only – Promo Code: NEWWELCOME100 required | 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days| Min return £1 free bet | T&Cs apply | Available until 01/09/24 at 23:59 | UK residents using debit card | Please gamble responsibly
New UK customers only. Min £10 first deposit. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 in Horse Racing Multiple tokens will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org.
New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org
Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+ BeGambleAware.org. Full T&Cs apply
New customer only, Get a Free Bet up to £50 base on 50% of your first days losses plus £20 Casino Bonus! UK 18+ T&C's Apply.
New Players Only. Min £ 20 qualifying bets stake not returned. Free bet - one-time stake of £ 40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
New depositing players only. Min.1st deposit £10. Min. 2nd and 3rd deposits £20. Max. bonus varies per deposit (see below). Bonuses are issued as follows: *first deposit is 50% bonus up to £50 + 20 Spins on Starburst; *second one is 50 % Bonus up to £75 + 40 on Book of Dead; *third deposit brings 50 % Bonus up to £75 + 40 on Legacy of Dead. Bonuses that require deposit, have to be wagered 35x. This offer is available to players residing in United Kingdom only.
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
New Players Only. Min £20 qualifying bets stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Qualifying bet of €10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x€10 Football, 1x€10 Racing, 1x€10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of €10. Full T&Cs apply.
#ad. 18+. Gamble Responsibly. gambleaware.org. T&C Apply. Play Responsibly.
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+, T&Cs Apply.
Place a bet of £5 within 14 days of account reg at Coral and claim £20 worth of free bets (4x £5 tokens). Minimum odds of 1/2, free bets are valid for 7 days, with stakes not being returned. PayPal and some other payment methods are excluded.
18+ | BeGambleAware | #Ad New Players Only. Min £ 25 qualifying bets stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply. 18+ BeGambleAware.org.
NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to the value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Use code COMMFREE to trade with 0% commission for 60 days. Min. £10/€10 first deposit using Debit Card or Instant Banking. Full T&C’s apply.18+. BeGambleAware.org.
New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
- UK Online Bookmakers
- Betzone UK
- BetUK
- Fitzdares UK
- 10Bet UK
- Zetbet UK
- Boylesports UK
- Mr Play Sport UK
- BetGoodwin UK
- SportingBet UK
- The Online Casino UK
- BetVictor UK
- Coral UK
- Luckster Sport UK
- BetStorm UK
- RhinoBet UK
- LiveScore Bet UK
- BetTarget UK
- HighBet UK
- Virgin Bet UK
- Star Sports UK
- Who makes our Online Bookmakers list?
- Facts
- Why choose a Bookmaker Online?
- Bookmakers Offers
- Overview
- FAQs
This list of online bookmakers is a simple guide which will help you quickly find the best sports betting sites in the UK. In particular, these sites will have an Ireland and UK focus, both in terms of their promotions and the types of sports they focus on – as we all love our horse racing and football!
Many UK betting apps and sites seem the same, and it’s only when you perform in-depth research that you notice the key differences. That’s what my UK betting sites list will help you with.
Full List of UK Online Bookmakers
- Betzone: One of MegaBet’s biggest betting brands
- BetUK: UK-centric betting experts
- Fitzdares: A bespoke, members-only experience
- 10bet: Industry-leading odds on outrights
- Boylesports: One of Ireland’s favourites
- Mr Play Sport: Simple bookies with wide range of markets
- Fansbet: By the fans, for the fans
- Fun Casino: Top-notch casino action
- Sportingbet: Straightforward footy bookies
- The Online Casino: More of a casino, and a timeless one at that
- BetVictor: Classic and timeless bookies
- Coral: Big on horse racing
- Luckster Sport: Good markets and interface
- All British Casino: Classic slots and table games
- Zetbet sport: High-speed action
- Tebwin: Range of sports plus hundreds of slots
- SportNation: Competitive odds on football, basketball and more
- NetBet: High quality all-rounded
- Monster Casino: As the name suggests, a goliath
- Bwin: Football-mad bookies and former Real Madrid sponsors
- BritainBet: Plenty of football and horse racing markets
- Betgoodwin: A classy online bookie
- 888sport: A poker site with an awesome bookmaker
- LeoVegas: The king of slots
- Quinnbet: All the biggest races, with promos to suit
- Spin and Win: As the name hints at, it has plenty of slots
- Luckland: A casino first, but the sportsbook is awesome too
- Spreadex: Spread bet your way to better odds
- SBK: Love to break the rules
- Kwiff: Supercharged bets for mobile users
- Bet365: A mainstream name with excellent odds
- Ladbrokes: Synonymous with the UK high street
- Smarkets: Up and coming betting exchange
- Spinzwin Bet: Casino and sports book in one
- Lucky Vegas: Very famous name in the slots world
- BetDukes: Great promotions and good odds too
- BetStorm: Excellent for football and in-play betting
- Slotnite: Top-drawer selection of modern slots
- Betway – Great selection of eSports betting markets
- Parimatch – Simple and easy to navigate
- Rhino Bet – Fantastically generous welcome bonus
- Betfred – Boosted returns on Lucky 15s/31s/63s
- LiveScore Bet – Unique features such as Live Score Squads
- BetTarget – Innovate features and live streaming
- Highbet – Hundreds of football betting markets and live betting opportunities
- William Hill – Superb sporting coverage on William Hill Betting TV
- Mr Mega –Explore hundreds of football markets and cash out your bets
- Betfair – Back and lay selections using the world-famous Exchange
- TalkSPORT BET – Wide range of promotions and bonuses
- Unibet – User-friendly interface and mobile app
- Betiton – Fantastic live betting experience
- Paddy Power – Impressive variety of promotions, boosts and bonuses
- Tonybet – Simplistic and easy to navigate
- All British Sports – Build your own bets with an easy-to-use Bet Builder
- Mr Rex – Fantastic depth of betting markets
- Hopa – Increase your odds with HopaBOOST
- VBet – Competitive odds on football markets
- Mobile Wins – Online Sportsbook and online casino fpr all devices
- Karamba – Vast array of Asian Handicap markets
- The Pools – Fantastic selection of free-to-play games with huge prizes up for grabs
- Fan Team – Many ways to play and win
- Mr Green – Award-winning mobile casino with speedy withdrawals
- Virgin Bet – Live Streaming on a slick mobile app
- PokerStars Sports – Excellent features such as Odds Boosts and Request-a-Bet
- JeffBet – Impressive range of sports betting markets
- 21.co.uk – Competitive odds on a wide variety of events
- SkyBet – Thousands of sports betting markets and unique promotions
- 32Red – A fantastic live betting experience
- VickersBet – Lagrge variety of spoirts to bet on and online casino
- Star Sports – Comprehensive selection of horse racing markets
- BetRegal – Premier League Prize Pools up for grabs
- Gamebookers – Hundreds of daily live streaming events
- Geoff Banks – Established and experienced bookmaker specialising in horse racing
- Hollywood Bets – Fantastic bonuses available
- Interbet – Rewarding VIP Program
- Tote – The home of Placepots and Scoop 6 and Ten to Follow
- PartyBets – Ideal for poker players
- AVABET – Comprehensive list of sports betting markets
- Ken Howells – Offering a telephone betting service
- Betdaq – Fantastic user-friendly sports betting exchange
- Space Sports – Mobile-friendly sports betting and Casino site
- Sporting Index – The home of spread bets
- Fan Duel – Hundreds of US Sports betting markets
- Energy Bet – Easy to navigate online sportsbook and casino
- LVBet – Slick online sportsbook with a wide variety of markets
- Matchbook – Comprehensive betting exchange with superb additional features
- SkillBet – Request a bet via a unique WhatsApp service
- BetNeptune – Fantastic money back promotions
- Ruby Bet – 30+ different sports available
- BetJem – Independent and trustworthy UK bookmaker
- Craven Sports – Trusted independent bookmaker
- BetMorph – Stylishly designed sportsbook
- Midnite – eSports betting specialist
- Vegas Mobile Casino – Lucrative welcome package
- Colossus Bets – Daily and Weekly jackpots up for grabs
- SETTLE-IT – Exciting and innovative social sports betting platform
- Circl – Brand new social sports betting platform
- Dr. Bet – Impressive range of sports betting markets including Harness Racing!
- BK8 – Superb mix of high-profile and niche sports betting markets
- Fafabet – All sports and competitions covered
- DAZN Bet – Wide variety of sports betting markets
- Betboro – Superb range of eSports betting markets
- Great Bet – The perfect place to wager on ante-post horse racing markets
- PlaceBet – Ideal for horse racing punters
- Sponsio Bet – 30+ different sports available
- BetSteve – Loads of betting markets available
- MetaBetting – 5% Cashback on all losses
- Kalooki Sportsbook – Place bets via a dedicated WhatsApp group
- Sportino – Hong Kong racing specialist
- Pixiebet – Fantastic welcome offer
- Xtremewin – Hundreds of live in-play markets to pick from
- DragonBet – Ideal for fans of Welsh sport
- Vegasland – Fun and friendly online sportsbook and casino
- RedAxe Play – Fantastic rewards program
- PriveWin – Excellent and rewarding welcome bonus
- Planet Sport Bet – Terrific range of offers and promotions across a variety of sports
- BresBet – Good features including Bet Builder
- 21Lucky Bet – Asian Handicap markets widely available
Top List of UK Bookmakers
Betzone UK
A high-quality online operator from the MegaBet brand, who formerly ran Stan James.
⭐ Rating: 4.8
🏅 Top Features: In-play betting, promotions
👍 Likes: promotions, markets, app
👎 Dislikes: No live chat, no live streaming
- Established in 1973
- High quality markets and promotions
- Excellent mobile app
- Great for football, horse racing and more
18+ | New Customer Only – Promo Code: NEWWELCOME100 required | 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days| Min return £1 free bet | T&Cs apply | Available until 01/09/24 at 23:59 | UK residents using debit card | Please gamble responsibly
BetUK
Online bookie with a strong focus on UK players and mobile gamers in particular.
⭐ Rating: 4.9
🏅 Top Features: In-play betting, Match Center, Bet Builder
👍 Likes: Mobile betting, number of markets, blog
👎 Dislikes: Betting margins, deposits and withdrawal speed, lack of info
- Established in 2018
- Excellent choice of markets on all sports
- Top Bet Builder function
- Some drawbacks on withdrawals
T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.
Fitzdares UK
A truly unique option with a physical members-only club
⭐ Rating: 5.0
🏅 Top Features: Bet by text, live betting, club
👍 Likes: Text betting, brilliant support, underselling
👎 Dislikes: Limited hours
- Established in 2005
- Place bets by text
- Physical members-only venues
- Truly exclusive vibe
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
10Bet UK
Alluring odds, especially on outrights on football
⭐ Rating: 4.7
🏅 Top Features: Accumulator Boosts, Cash Out, Live Betting
👍 Likes: Odds and markets, speed of site, free bets
👎 Dislikes: No live streaming, slow live chat, weak welcome bonus
- Established in 2003
- Get terrific odds on World Cup outrights and more
- Up and comer atmosphere
- Wide range of markets and bet types
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Zetbet UK
Modern online bookie with over 30 sports.
⭐ Rating: 4.5
🏅 Top Features: Cash out, Live Betting, Bet Builder
👍 Likes: Football markets, great odds, multiple verticals
👎 Dislikes: Limited promos, no live streaming, no live chat
- Established in 2022
- Needs live chat and streaming
- Slick look and enjoyable to browse markets
- Great choice on football bets
Boylesports UK
A strong favourite for UK betting fans of all sports
⭐ Rating: 4.6
🏅 Top Features: Live streaming, in-play betting, cash out, BetBuilder, betting apps
👍 Likes: Independent, promos, live streaming
👎 Dislikes: Restrictive welcome bonus, slow email responses
- Established in 1989
- Perfect for players in Ireland
- Strong horse racing and football markets
- Good promos – bar the welcome package
Mr Play Sport UK
A revamped sports book which covers all types of markets.
⭐ Rating: 4.5
🏅 Top Features: Live streaming, in-play betting
👍 Likes: Modern look, casino games
👎 Dislikes: Not as established as others
- Established in 2017
- Dedicated to sports
- Casino games also available
BetGoodwin UK
A simple yet appealing bookie with a focus on horse racing.
⭐ Rating: 3.6
🏅 Top Features: In-play betting, money-back promotions, live chat, customisable odds formats
👍 Likes: Horse racing, promotions, layout
👎 Dislikes: No phone support, sports betting only
- Established in 1997
- Priority is horse racing
- True value promotions
- Straightforward betting system
50% of first day losses refunded as a free bet. To be credited within 24 hours. Max free bet per customer £25. Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify.
SportingBet UK
Straightforward betting site with solid odds on major sports.
⭐ Rating: 4.4
🏅 Top Features: Cash Out, Build a Bet, Live Streaming
👍 Likes: Navigation, free bets, live streaming
👎 Dislikes: No 24/7 support, app can freeze
- Established in 1998
- Multiple apps for sports and casino
- Good odds
- Regular promos
The Online Casino UK
Classic online casino with a sportsbook as well.
⭐ Rating: 4.3
🏅 Top Features: In-play betting, casino promos
👍 Likes: Simple site, lots of games
👎 Dislikes: Not focused only on sports
- Established in 2022
- Multiple opened with casino and sports, despite name
- Regular promotions on both sports and slots
- Slick look and feel
New Players Only. Min £ 20 qualifying bets stake not returned. Free bet - one-time stake of £ 40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
BetVictor UK
Classy online sportsbook formerly known as Victor Chandler.
⭐ Rating: 4.4
🏅 Top Features: In-play betting, early cash out, Pick6
👍 Likes: Odds, cash outs
👎 Dislikes: Lack of certain markets, missing links
- Established in 1946
- Simple bookie which focuses on proper betting and proper odds
- Some markets are omitted for no reason
- Occasional unique, big-money promotions
18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Coral UK
Very famous online bookmaker with strong focus on horse racing.
⭐ Rating: 4.4
🏅 Top Features: In-play betting
👍 Likes: Markets, established, big on horse racing
👎 Dislikes: Odds could be better
- Established in 1926
- Synonymous with some of the UK’s biggest races
- Highly reputable in the UK
- Solid site
Place a bet of £5 within 14 days of account reg at Coral and claim £20 worth of free bets (4x £5 tokens). Minimum odds of 1/2, free bets are valid for 7 days, with stakes not being returned. PayPal and some other payment methods are excluded.
Luckster Sport UK
Wide range of markets and a user-friendly setup.
⭐ Rating: 4.2
🏅 Top Features: Cash outs
👍 Likes: Modern look and feel
👎 Dislikes: Not established
- Established in 2022
- Exciting but not as established as others on this UK betting sites list
- Casino and sports
- Loyalty rewards
BetStorm UK
Solid site with great fundamentals but lagging behind when it comes to top odds.
⭐ Rating: 3.5
🏅 Top Features: In-play betting, live overview, live Multiview
👍 Likes: Simple layout, easy-to-understand offers
👎 Dislikes: Odds, no live streaming
- Established in 2021
- Odds need work
- Offers are easy to understand and claim
- Layout is simple and effective
Rhino Bet UK
Rhino Bet is a bookmaker which launched in 2021 and offers a vast collection of in-play markets and popular features. With a generous welcome bonus also available, Rhino Bet have established themselves as one of the best new online sportsbooks on the markets.
⭐ Rating: 5/5
🏅 Top Features: In-Play Betting, Price Boosts, Live Betting, Best Odds Guaranteed
👍 Likes: Vast collection of sports betting markets and features. Competitive odds across a variety of sports (including horse racing) and 24/7 live chat.
👎 Dislikes: Site layout could potentially be improved, lack of dedicated promotions page.
LiveScore Bet UK
Over the last few years, Live Score has been the destination for sports fans to check on the latest results and news from around the world, however, it has recently launched a comprehensive online betting site to sit alongside its popular site.
They have put together a user-friendly site and mobile app which offers a wide range of betting opportunities alongside some unique features.
⭐ Rating: 4.5/5
🏅 Top Features: In-Play Betting, Live Score Squads, Cash Out.
👍 Likes: Unique features such as LS Squads, a comprehensive in-play betting database, easy-to-navigate, competitive odds, and a wide range of generous promotions.
👎 Dislikes: Lack of payment methods with very few e-wallet options available.
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+, T&Cs Apply.
Bet Target UK
Bet Target is one of a number of betting sites which launched in 2021 and it is owned by Karamba Limited, who have a decent reputation within the UK betting industry. They offer punters the opportunity to wager on 30+ different sports and have various promotions available to both new and existing players.
⭐ Rating: 4.5/5
🏅 Top Features: In-Play Betting, Live Streaming, Cash Out, Bet Builder
👍 Likes: Slick and user-friendly interface, easy to install mobile app, 30+ different sports available, vast array of football and horse racing markets.
👎 Dislikes: Sign up bonus is a little disappointing, limited live streaming events currently listed.
HighBet UK
High Bet is a modern-looking online sportsbook which is owned by Time Solutions Ltd and launched in 2021. They aim to offer a wide variety of betting markets from across a range of different sports and they have delivered on this promise. They also offer an impressive collection of live betting markets on a daily basis alongside a decent number of promotions. Nevertheless, they are yet to produce a mobile app to complement their online sportsbook.
⭐ Rating: 4.4/5
🏅 Top Features: In-Play Betting, Cash Out, Bet Builder
👍 Likes: Loads of live betting markets priced up on a daily basis, a comprehensive database of sports markets (pre-match and ante-post), slick interface, wide range of payment options available.
👎 Dislikes: Lack of live streaming options, customer service isn’t available 24/7, lack of betting apps available.
New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+
Virgin Bet UK
Virgin Bet is a relatively new name to the UK betting industry, however, this brand is a trusted and respected name within the UK. Owned by Anzo Group Limited, this online betting site is slick and smart and offers punters the opportunity to wager on multiple sports betting markets. Their £20 welcome bonus is one of the simplest sign-up offers currently available and is extremely easy to claim.
⭐ Rating: 4.5/5
🏅 Top Features: In-Play Betting, Cash Out, Live Streaming, Free-to-Play Daily Games.
👍 Likes: Easy to navigate interface, slick mobile app, wide variety of betting markets available, exciting range of promotions and free-to-play games.
👎 Dislikes: Live streaming options lack variety, payout speed could be improved.
New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
Star Sports UK
Star Sports has been accepting bets from horse racing punters for over two decades, however, it has recently launched a comprehensive online sportsbook which offers UK bettors the opportunity to wager on a variety of different sports including football, tennis and boxing. As a trusted name amongst horse racing enthusiasts, it is unsurprising to see that this brand has produced a superb online betting site and accompanying mobile app.
⭐ Rating: 4.6/5
🏅 Top Features: In-Play Betting, Cash Out, Unique Sports Betting Blog, Bet Builder
👍 Likes – Slick navigation, informative betting blog featuring renowned tipsters and established trainers/jockeys, competitive odds across the majority of markets, competitive horse racing odds from around the world.
👎 Dislikes – Live in-play opportunities and live streaming options are limited, lack of payment methods and a fairly restrictive welcome bonus.
New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org
Who makes our list of UK Online Bookmakers?
With hundreds of sites reviewed, I had plenty of choice when putting together an elite online bookmakers list. And this allowed me to be very selective.
In order to qualify for my list of UK sportsbetting sites at MansionBet UK, each site had to meet some strict criteria. This includes looking at the number of sports and markets available, the odds in comparison to other online bookies, the types of offers (including wagering requirements) and more.
New betting sites in the UK were placed under added scrutiny, to ensure they were 100% trustworthy and secure.
Online Bookmakers List - Facts
- The first online UK betting site was Intertops, established in 1996
- The UK betting industry employs more than 46,000 people
- One of the newest online bookmaker in the UK that I’ve reviewed is Luckster Sport, which was launched in 2022
Why choose a Bookmaker Online?
I’ve mentioned UK- and Ireland-friendly sites a few times in this list of UK bookies, but why exactly is that important?
⤹ Sports
Sites which have a focus on the UK and Ireland tend to have a stronger emphasis on football and horse racing. This can mean better odds and more targeted offers.
⤹ Promotions
As a UK or Ireland player, you may have the opportunity to win unique promotions which aren’t available at non-UK and non-Ireland sites. For example, you could get a chance to win tickets to a Premier League football match.
⤹ Support
The hours that customer support operates are much more likely to coincide with the hours that you’re playing on the site if the countries align. Otherwise, you may find that live chat is only available at a time when you’re usually asleep!
What kind of offers can I expect from online bookies?
The best way for you to find out which betting offers are available is to log in and head to the ‘Promotions’ section. This works for nearly all online bookmakers in UK.
At many bookies, you’ll be able to pick up free bets and deposit offers fairly regularly. If you use them tactically, these can really bolster your sports betting bankroll.
It’s worth paying extra attention to some of the smaller UK bookmakers and betting sites, as they’re often more incentivised to give you even bigger offers to convince you to join them over more established bookies. I’ve included a rich mixture of both established and newbies on my list of online bookies.
List of Online Bookmakers in UK Overview
As you can see from the huge list of online bookmakers above, you have tonnes of choices. Frankly, I never expected to find so many online UK betting sites!
Regardless of your preferred sport – or even if you’re equally into casino and poker – you have no shortage of options. Use the links provided to sign up for free, and see which UK online bookmaker suits you best.
Questions about UK Bookmakers
Should I join a UK bookmaker?
Choosing an online sportsbook which is based in the UK can be a practical choice for players who already bet online and want UK-focused offers.
What are the most popular sports to bet on at UK online bookmakers?
Overall, the two most popular sports are football and horse racing across the full list of bookmakers in UK.
- Betting sites
- List of Online Bookmakers