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Fitzdares UK
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Betzone Review
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How We Rank New Betting Sites

It's hard to get a clear picture of different betting sites without some comparison. 

That is precisely what can be found on this page, as our betting experts look at different areas of new UK bookmakers.

Here are is where some of our main focus goes towards:

  • Sportsbook Variety: Bettors need choice, and we believe that sportsbook variety is essential. Punters approach sports betting in many ways, so bookmakers with a good range of markets consistently rank well.
  • Promotions & Free Bets: From a welcome sign up bonus to long-standing bonuses for existing customers, we are interested in what extra value new UK bookmakers offer.
  • Features: The sportsbook is where everything happens, but what about extra features that can take a sportsbook to an even better level? Additional features like live streams, mobile apps and cash-out can help punters get a more comprehensive and enjoyable betting experience.
  • Security & Account Management: The new betting sites UK that can be found on this page are all fully regulated and above board. Security is paramount for online betting, from regulation to making cash transactions.
  • Customer Support: Equally important is that users get easy access to quality customer support when they need it.
  • User Experience: We also consider previous user experiences of new bookmakers, as they offer a good insight into how a company is doing.

How do we check?

Doing the legwork of making checks on a new bookmaker site is something that we take seriously.

We fully dive into a betting site by first checking the operator's background, looking at what company operates the service and how and where they have their gambling and operating licences.

To put ourselves into the user's shoes, we not only visit the sites but also open accounts directly with them. We go through the entire process of funding an account, making wagers and dipping into the endpoint of requesting a withdrawal of funds.

We assess customer support hours, and our experts contact them to gauge response times and helpfulness.

We receive no payment for reviews of new betting sites UK. We independently and objectively look at everything because we want to build trust with users.

For more information about affiliate work, you can look at the company background of MansionBet.

UK New Bookmakers

In this section, we take a more in-depth look at some of the best new betting sites available in the UK.



This new betting site offers a vibrant and bright betting platform.

They were established in 2015 and are one of many similar sites from the popular Aspire Global International network, so they have significant backing.

Luckland have a sports welcome offer of Bet £15 and Get £10. In addition, they offer good in-play and cash-out options through their sportsbook. 

There is no mobile app, but everything works well through their mobile website, while deposit methods range from cards to e-wallets. 

Overall there is a solid range of sports at the Luckland betting site, and it's an easy site to navigate. However, more extensive international racing coverage and live streams would improve the experience.

Read Luckland review here.

Promot Test


Fitzdares UK

Bringing some exciting features to the table is the new betting site Fitzdares.

They are regulated by the Gambling Commission and lean heavily toward horse racing. Fitzdares started as a private telephone service but broke into online betting in 2018. 

Fitzdares is a strong innovator and were the first to introduce text betting. They offer excellent horse racing offers for punters, including loyalty bonuses. 

They boast a highly rated mobile app which handles live horse racing streams well, which is convenient, alongside text betting. There is also a lot of expert insight engagement on the site. 

Deposits are made by card only at Fitzdares, and away from football and horse racing, other sports coverage is more limited. 

Read Fitzdares review here.

Place your first sports bet of £50 or more and get £25 in Free Bets, plus 10 spins.

Monster Casino

Monster Casino

Don't let the name fool you - Monster Casino also offers sports betting to UK customers.

Monster Casino is fully licensed in Great Britain, and they are operated by ProgressPlay Limited of Malta.

The main area of their site is the casino, but switch over to the sports section, and you can also find soccer and cricket betting options.

There are also a lot of promotions on the site, which is a prominent feature of theirs, albeit primarily geared to the casino side. Monster Casino also offer a rewards programme.

We thoroughly enjoyed the layout and feel of the site, and they boast a stack of deposit methods from cards to major e-wallets like PayPal and even deposits via Bitcoin.

On the flip side, the range of sports isn't as extensive as a dedicated sports betting site, however, and their mobile app is only for casino games.

Read Monster Casino review here.

Deposit & Bet £10 Get £30 Free Bet


Betzone Review

With an excellent welcome bonus and a very slick design, Betzone is a promising new betting site.

They are owned by Bet21, which has an extensive betting site network.

Betzone's online operations started in 2021 as a digital service to complement their longer-established brick and mortar MegaBet operations (formerly Stan James).

That's a strong background, as their site gives players what they want, highlighting some excellent bet variety on major sports like football. Overall the sportsbook isn't as far-reaching as others, but UK-centric football and horse racing have a lot of coverage.

The experience, which can start with £60 in free bets, can also be enjoyed on mobile, and they offer a very cool design and superb user experience.

They roll out many promotional features for players, while deposits are by Visa and Mastercard, and they boast dedicated mobile apps.

Read Betzone review here.

Bet £30 and Get £10 in Bonuses


SBK Betting

A newer betting platform, SBK, has set out to be different, and they are only available on mobile apps.

All sports betting at SBK is done via a betting app - you will only get basic information about them via their website. However, their app is fast, secure and boasts some excellent features.

One of the top features is the SBK Price+ which shows you if they have the best price on a specific market compared to other major bookmakers. In addition, they give information on how their prices perform against competitors for full transparency.

SBK have £30 in free bets as a welcome bonus for new punters - again, this is something that can only be collected via their app.

There is no SBK website, which may not be preferable for all punters, but on the positive, their secure app is excellent.

Bet £10, Get £30 in Free Bets



BritainBet makes an impact with an extensive sportsbook and rewards programme.

BritainBet was started in 2020, and they are operated by ProgressPlay Limited of Mata. They are licensed and regulated by the Gambling Commission.

Their welcome bonus is on the smaller side at £10, but they have a rewards programme and a lot of cashback offers for different sports on their site.

Features include some excellent cashout opportunities and a site that is easy to customise to your liking.

Depositing funds can be done via debit card, Trustly, PayPal and ApplePay.

While it is not a site with features like live streams or an app, as a new betting site, there's a solid sportsbook that rates very well for live in-play betting.

Read BritainBet review here.

The Benefits of New Betting Sites

Why consider new bookmakers? The answer is that they need to make an impact in attracting new players. It is part of their battle to get in the race and fight for some market share alongside long-established betting sites.

Therefore, they can come into the race with innovative features as they need to stand out or be competitive.

That means new bookmaker sites offer good bet variety and odds and need to be considered. 


A new bookmaker is likelier to enter the online betting scene with something new. Bookmakers that have been around for a while tend to stick to what they know, what’s working. 

A betting site that has been around for a couple of decades isn’t likely to suddenly switch to a mobile-only service. But newer company SBK for example, have based their entire operations on mobile apps instead of a traditional betting website. 

That’s an example of the positives that new online bookmakers can bring to the table for punters in the UK. Again using SBK as an example, their mobile apps have excellent innovative features, while Fitzdares allow punters to text their bets in.

New bookmakers have to try and stand out and find ways to build their reputations. Doing things different can help achieve that.


Another part of the appeal of new betting sites is looking for new offers. Claiming a sign-up bonus is part and parcel of opening an account with any bookie.

  • A new welcome bonus for registering gets you into the mix of offers from the get-go.
  • But beyond that, newer betting sites will have bonuses worth digging through.
  • Long-standing promotions that stay on a site, offering repeated value for punters, are where it is.
  • BritainBet, for example, has a whole stack of Cash Back offers for sports betting, so that’s their big angle.
  • So, regardless of the nature of a sports bonus, new betting sites offer plenty of them.

Payment Methods

Our research indicates that payment options tend to vary with new betting sites, partly down to technology advantages.

Convenient and secure payment methods like PayPal, Google Pay and ApplePay, are good alternatives to the traditional card or bank transfer options.

And if you are betting on a phone, new betting sites and mobile apps can be secured with FaceID to enhance security further.

We will stress that newer bookmakers, the ones that we make recommendations for, are all licensed and regulated by the UK Gambling Commission and have security like 128-bit encryption.

Sports & Markets

The market options are one final reason why you may want to sign up with a newer bookie. There is a train of thought that the bigger the bookmaker brand, the bigger the sportsbook.

From our experience, that’s not always the case. There is tremendous bet variety and competitive odds to be found at newer sites.

We understand that looking at an established betting site with a big brand that spends millions on advertising campaigns may be more' comfortable'. 

But as with everything, there are pros and cons. Unfortunately, not even established bookmakers check all the boxes when looked at objectively.

New bookmakers can offer great online betting experiences to punters, from devising new ideas for betting offers to carving out a unique niche in the industry. 

Remember, all bookmakers have to start somewhere.

Established Bookmakers vs New Betting Sites

Established Betting Sites

  • Fully licenced & regulated
  • Welcome Bonuses
  • Benefit from branding, reputation & advertising
  • Wide range of markets
  • Tend not to break the mould too much

New Betting Sites

  • Fully licenced & regulated
  • Welcome Bonuses
  • Exciting new technologies
  • It takes time to build a reputation
  • Embracing new sports like Esports
  • Offer newer payment methods

From our extensive research, new online bookmakers certainly have their value. They have their place in this competitive industry alongside the more well-established operators.

Being able to say that means that many of them deliver a good user experience to punters.

A complete package of customer service, competitive odds, bet variety and features can be found on a site established two years ago, as at one formed 20 years ago.

More often not than not, the only real difference is that the newer ones need time to build their brand and reputation.

How to Choose a New Betting Site?

You will have your preferences for sports betting, which will vary from the next person's. Just as someone may appreciate horse racing instead of football, no betting site is a be-all-and-end-all solution for every punter, as everyone is different.

But despite those betting site differences, all customers can expect certain things at any betting site.


Regardless of which new betting agency you choose, getting signed up will be the same whatever the site is.

Registration starts with clicking a link to get to a site and then plugging in your account and personal details. Note that by law, betting sites have to collect certain information, like your age and address, for security and legalities.

Your information must be verified, which can be done by securely uploading documents. The actual sign up process of opening an account really shouldn't take more than a few minutes.

Claiming a Welcome Bonus

Is there a bonus code needed to activate a welcome bonus? It's not particularly common, but pay attention as one may need to be input at the time of registration or when you make your first deposit.

Check the new betting site's welcome offer's key terms and conditions to ensure you have it all covered.


Deposit OptionGetting the funds into the account is the next step in getting going with a new betting site.

Check if your preferred payment method is available as part of your preparations. All sites will accept debit cards, while other options will vary.

Visit the account management section, and look for a 'Deposit" link. From there, pick your payment method, amount and process. Most deposits are instant.

One note at this stage, make sure that your initial deposit is enough to trigger the welcome bonus. Also, some welcome bonuses can't be used if you deposit with specific payment methods. So again, check those T&Cs.

Placing Your Bets

Betting OnlineThe moment you've been waiting, browse the sportsbook for pre-match or live in-play betting selections and add them to your slip.

You can manage your bets, adjust stake, or put some together for multi-bets in your slip. Then, confirm the final stake and strike the bet when you're happy.

That's the practical side, but what about things behind the scenes?

Legal, Security, Licence 

Safety and SecurityHow do you check if a new betting site is legal and safe? First, scroll to the bottom of their homepage, where licensing information is displayed.

Look for links to a UK Gambling Commission record and those in other territories where applicable.

Browse the help section and check that all transactions are secured by firewalls and at least 128-bit encryption.

Contacting Customer Support

Customer SupportYou may occasionally need customer support - a crucial area at new betting sites.

It may be a simple question about banking, or you may have a technical issue that you need help with.

The critical thing to know is when the customer support is available and through what channels. 24/7ustomer service is the pinnacle.

Telephone support isn't that common nowadays, so the best option is a live chat on the site.

The other aspect of support is FAQ pages and help pages. The clearer and concise FAQ answers are, the easier things are to find a solution to your query.

Some betting sites back that up with a Knowledge Base or a Help Section. These can be extremely useful to try and figure things out on your own or when you are outside of support hours.

  • Good bonuses & welcome offers
  • Fully licenced & regulated
  • Can have exciting, innovative features
  • Variety of payment options
  • It may not carry as big a rang
  • Not yet a well-known brand

New Betting Sites Markets & Betting Types

There are betting markets and bet types that are more popular than others. Football and horse racing are, for example, two of the most significant areas of online sports betting in the UK. However, variety is a good thing, and here are some of the leading sports markets to look for.

  • Football - The most prominent sports betting market, look for coverage of major leagues and tournaments from outright and in-play markets.
  • Horse Racing - Coverage of both UK and Ireland racing and international markets is the thing to look for.
  • Tennis - One of the great sports for live in-play betting, tennis tournaments rumble on through the year beyond just the four Grand Slams.
  • Rugby - From Premiership Rugby to the European Champions Cup and the World Cup, good rugby betting coverage is one of the top areas.

Other markets like Esports, cricket, basketball, NFL, ice hockey and novelty markets are popular alternatives.

Betting Types

Punters will also want access to a range of suitable bet types and market varieties, giving you some creativity when forming bets.

  • Single Bet - A straight wager on the outcome of an event.
  • Multiple Bet - Combining more than one selection into a bet.
  • Accas - A variation of a multi-bet where more than three selections are under a single stake.
  • Handicap - Backing a selection to win or lose by a certain amount.
  • Margins - A winning margin, for example, of exactly two goals in a football match.
  • Totals - An over/under market on perhaps the total goals in a match.

New Bookmakers Bonuses & Offers

Bonuses and PromotionsAs a punter on a new betting site UK, what kind of promotions and betting offers will you likely be looking at?

Here are some of the most common types of bonuses.

With all bonuses, check out the key terms and conditions so you know what you are getting into on both new bookmaker sites and established ones.

  • Welcome Bonus - The sign-up offer is the first bonus to collect at a betting site. After registration, meet the requirements to trigger the welcome bonus, which is a one-time deal.
  • Free Bet Offers - Free bet offers for sports betting appear in different shapes and sizes - an example is placing a £10 bet on a specific event and receive a free £5 bet.
  • Cashback - Cashback sports-betting bonuses are when a bookie gives you back a percentage of accumulated losses over a set period.
  • Risk-Free Bet - One of the most popular sports bonuses is the risk-free bet or the 'Money Back Special' as it's also known. This is where a bookie issues a free bet if a specific situation arises in a match. An example is a free bet back if your selected team scores first but loses.
  • Early Payout - An early payout offer will see a market settled early if certain conditions are met. An example is a payout if your backed team goes two goals ahead in a match.
  • Acca Bonuses - Acca insurance is where a stake refund is issued if the bet loses by just one leg. An Acca win bonus pays out a bonus in cash on a successful Acca - the more legs in the winning bet, the bigger the bonus.
  • Rewards - A lot of bookmakers also offer rewards programs. Commonly these are collecting a free bet for making a set amount of qualifying bets/stake during a week.
  • Top Price - Markets backed with a Top Price mean that the quote being offered won't be beaten by that bookmaker's competitors (which they will determine in the T&Cs).

Exciting Features of New Betting Sites

When reviewing a new betting site, we examine the quality of the features on offer - features are enhancements that can offer the punter a little extra.

Here are some key ones to look out for when picking a new betting site.

Extra bells and whistles shouldn't mean extra complications. The following are good standard additional features that help with betting.

  • Cash Out - This is one of the top features of a sportsbook. That's because the punter can control a bet by determining if they want to settle it early. Partial Cash Out and Full Cash out should be available on both pre-match and in-play markets. 
  • Bet Builders - A bet builder tool gives punters the freedom to create a bet to their liking on a football match. Select from preset options to configure a bet your way.
  • Live Streaming - This is less readily available at new betting sites than at established ones. Live streaming a match complements live in-play betting perfectly.
  • Mobile App - Mobile betting is hugely popular, and we advocate using a betting app where possible. They are light, secure and generally quicker than mobile websites.

Banking at new bookmaker sites

Banking OptionsAside from the excitement of betting, there is also a serious side to placing wagers. That is the financial aspect with players using real money to bet.

That means risk, and the adage of never betting more than you can afford to lose rings is very true.

Banking at new betting sites needs to be secure, so always keep account details safe, use encryption on your mobile devices and when making payments, look for the encryption padlock in the browser.

Look at a new betting site and see their deposit methods and where that fits in with your preferred method.

Other considerations in this area are transaction times (most deposit methods like cards and e-wallets should be instant) and fees.

In general, bookmakers in the uk don’t charge withdrawal or deposit fees.

Standard deposit methods in the UK are debit cards, bank transfer, Skrill, PayPal, ApplePay, and ecoPayz.

Minimum deposit and withdrawal amounts are rarely above £10 for most methods but always check for details.


Always expect payouts to take a little longer than stated times - bookmakers check withdrawal requests before releasing the transaction, which generally takes between 1-3 days.

Due to regulations, UK bookmakers operate on a closed-loop system for security. That means withdrawals have to be sent to the deposit method.


Is it worth looking at new betting sites when so many established ones are around?

In our opinion, it is because some exciting new sites are available, and some offer punters something new and interesting.

The number of new betting sites is growing all the time, which frankly is excellent for the competition, which should trickle down to the end-user.

It means there are more places to pick up the best odds at new features to enjoy, and you can get the same kind of experience in terms of sportsbook market coverage that you would expect.

New Betting Sites FAQs

What is the best new betting site for mobile?

SBK is a dedicated mobile betting service only, so everything they do is geared to that. BetZone is another that has excellent mobile betting.

Can a new betting site be as good as an established one?

Without question, yes. Some excellent new betting sites are stacked with quality sportsbooks and odds.

Are new betting sites safe?

Yes. All betting sites have to publish their licensing details. A company’s licence is available publicly through the UK Gambling Commission, and all recommendations are licenced and regulated.

Can I use crypto at new betting sites?

At the time of writing, crypto is only available for making deposits to casino accounts, not sports betting.

Should I try a new betting site?

Why not? Research them as you may well find something that you will enjoy.