Sports Betting Odds

Betting OddsBetting on sports is extremely popular in the UK and its popularity continues to grow each year. Despite this, many UK punters are often left asking ‘how do betting odds work?’

Here are at MansionBet, we’ve put together a comprehensive and informative guide to using betting odds to calculate the probability of a particular outcome and crucially, how to know if you’re getting value from your bet.

We’ll also explain the different odds formats and outline the various ways to calculate your potential returns.

UK bookmakers will set odds on every single sporting event. This may also be known more informally as the ‘price’ on a particular team or player to triumph. Odds are arguably the most crucial element of having a flutter as they inform punters of the amount they can expect to receive should they successfully back a winning selection.

Experienced and successful punters use these odds to calculate whether they are getting good value from their wager. Odds are a reflection of how the bookmaker views an event, however, if you conduct your research or have in-depth knowledge of a particular player or team, you may believe that these prices are incorrect and this is when many savvy and experienced punters look to take advantage of the prices.

Odds may be displayed in one of three different formats: Fractional, Decimal or America. Many online sportsbooks Boylesports or Bet UK allow you change the format upon signing up for an account.  

Basic Betting Odds 

You’ve probably heard of an ‘Odds On shot’ or perhaps a bet being ‘Odds Against’. An Odds On price is where the potential winnings are lower than the amount that you stake. Don’t worry, this isn’t some sort of scam, as your stake will also be returned. In order to win big, you will often have to risk a larger amount.

If displayed as a fraction, Odds On bets show the smaller number on the left with the larger number on the right. For example – 7/10.

In this example, you would have to wager £10 in order to win £7 (plus your £10 stake).

If displayed as a decimal, it will begin with a 1. For example – 1.83. In this example, you will win 83p for every £1 that you wager on this bet (plus your stake).

Odds Against bets tend to be more popular with punters hoping to receive far bigger returns for their outlay. In this instance, your returns will be greater than the amount staked.

If displayed as a fraction, an Odds Against bet will have the larger number on the left. For example 2/1. Here, you would receive £2 for every £1 (plus your stake).

If displayed as a decimal, the odds will begin with the number two or above. For example 2.5. Here you’ll receive £2.50 for every £1 staked (plus your stake).

It is worth noting that odds of 2.00 or 1/1 are neither Odds On nor Odds Against. This price will double your money. If you placed a £10 bet at these odds, you would win £10 (plus your stake). In the UK, it is often referred to as ‘Even money’ or ‘Evens’.  

Odds Format

As outlined in our betting odds explained section, odds can be displayed in many different formats. In the UK, sports betting sites tend to favour fractional odds, however, betting exchanges prefer to use decimal. Decimal odds are widely used throughout Europe, so if you sign up for a European sportsbook, they may opt for this format.

The third format is American. This tends to be exclusively used by US bookmakers, however, some UK operators do offer punters the chance to use them.

  • Examples of Fractional Odds – 8/11, 2/1, 6/4, 7/2, 9/1
  • Examples of Decimal Odds – 1.72, 3.00, 2.50, 3.50, 10.00
  • Examples of American Odds - -137.5, +200, +150, +350, +900

American Odds can be trickier to understand. They are written in a format which tells you how much you would need to wager in order to win $100. For example, with odds of -150, you would be required to stake $150 in order to make $100 (you would also get your stake back). Anything with a + is odds against and anything with a – is odds on.

If you wish to change the odds format, this option tends to be located in account settings. Occasionally it can be found at the bottom of the home page.  

Top Bookmakers with Best Betting Odds

1
Rhino Bet Review
Exclusive Bonus
Rhino Bet
5.0
BET £30 GET £5
This promotion is for new customers only.Customers must be 18+.Customers must be residents of the UK/IE. Sign Up using the promo code ‘b30g5' and make a minimum deposit of £30.
2
10bet UK
10bet
4.9
50% up to £50 Welcome Bonus

New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

3
Planet Sport Bet
Planet Sport Bet
4.9
50% UP TO £25 MONEY BACK AS A FREE BET IF YOUR FIRST BET LOSES

Applies to new UK/IE customers who sign up via approved partner sites with promo code PSB50. Place your first bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake, to a maximum value of £25. 18+ BeGambleAware.org. Full T&Cs apply.

4
Fafabet
Fafabet
4.9
2024 New Welcome Offer Up to £50 Free Bet + £20 Casino Bonus

New customer only, Get a Free Bet up to £50 base on 50% of your first days losses plus £20 Casino Bonus! UK 18+ T&C's Apply.

5
Bzeebet
Bzeebet
4.9
Bet 20 get 20 free bets

18+. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply

6
Fitzdares UK
New
Fitzdares
4.9
Place your first sports bet of £50 or more and get £25 in Free Bets, plus 10 spins.

New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.

7
Vegas Mobile Casino
Vegas Mobile Casino
4.8
BET £ 20 GET £ 30 FREE BETS

New Players Only. Min £20 qualifying bets stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.

8
JeffBet
JeffBet
4.8
Bet £10 & Get £30 Free Bets

New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.

9
Betzone Review
Betzone
4.8
50% Back As Free Bets Up To £60

18+ | New Customer Only – Promo Code: NEWWELCOME60 required | 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days| Min return £l free bet | T&Cs apply | UK residents using debit card | Please gamble responsibly

10
Luckster Review
Luckster Sport
4.8
BET £10 GET £10
New Customers Only. Max one £10 Free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs Apply. 18+ begambleaware.org | gamstop.co.uk | Play Responsibly
11
Zetbet Sport
4.7
BET £10 GET £10
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
12
Vegasland Casino
CASINO OFFER
Vegasland Casino
4.7
WELCOME PACKAGE 100 SPINS + UP TO £200 BONUS

New depositing players only. Min.1st deposit £10. Min. 2nd and 3rd deposits £20. Max. bonus varies per deposit (see below). Bonuses are issued as follows: *first deposit is 50% bonus up to £50 + 20 Spins on Starburst; *second one is 50 % Bonus up to £75 + 40 on Book of Dead; *third deposit brings 50 % Bonus up to £75 + 40 on Legacy of Dead. Bonuses that require deposit, have to be wagered 35x. This offer is available to players residing in United Kingdom only.

13
All British Sports
New
All British Sports
4.7
10% CASHBACK ALWAYS!
Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply
14
Midnite Bet
Midnite
4.7
Bet £10 and Get £20 + 50 Free Spins

18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org

15
Heyspin UK
Heyspin
4.7
BET £15 GET £10 FREE BET
New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
16
Zetbet UK
Zetbet Sport
4.7
BET £10 GET £10
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
17
Betgoodwin UK
Betgoodwin
4.6
50% Back Up To £50 Free Bet

50% of first day losses refunded as a free bet. To be credited within 24 hours. Max free bet per customer £50. Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify.

18
StarSports
Horse Racing Offer
StarSports
4.6
Full Stake Back as a Free Bet
Get 50% of your stake back as a free bet on all ITV races if your horse finishes second.
19
Mr Play Sport
Hot
Mr. Play Sport
4.5
BET £10 GET £10
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
20
Virgin Bet UK
Virgin Bet
4.5
BET £10 GET £20 IN FREE BETS
New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+, T&Cs Apply.
21
AK BETS
AK Bets
4.5
New UK bookmaker
22
Livescore Bet UK
Livescore Bet
4.5
BET £10 GET £20 IN FREE BETS
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+, T&Cs Apply.
23
Bettarget Review
BetTarget
4.5
BET £15 GET £10
18+, New customers only. Min wagering on sport £10. Max one £20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Click to see full T&Cs
24
Highbet Review
New
Highbet
4.4
BET £10 GET £15
New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+
25
Sportingbet UK
Sportingbet
4.4
Up to £50 in Free Bets + 20 Free Spins and £10 Casino Bonus
18+. Complete 4 Welcome Challenges. Get up to £50 in free bets, 20 free spins (available on Starburst only), an OddsBoost token and a £10 Casino Bonus (10x Wagering reqs). Rewards valid for a limited time only. T&Cs apply.
26
Coral Bet
Hot
Coral Bet
4.4
Get a £20 Free when you Bet £5

Place a bet of £5 within 14 days of account reg at Coral and claim £20 worth of free bets (4x £5 tokens). Minimum odds of 1/2, free bets are valid for 7 days, with stakes not being returned. PayPal and some other payment methods are excluded.

27
MagicRed Casino
CASINO OFFER
MagicRed
4.4
100% Welcome Bonus up to £25 + 25 Spins
New Players Only. 18+. Min deposit £20. Wagering Requirement apply 50x. Offer valid for 24h. Terms and Conditions Apply.
28
PlayFrank Casino
CASINO OFFER
PlayFrank
4.4
100% Bonus up to £100 + 50 Bonus Spins
18+. New players only. Min deposit £20. bonuses to a max of £100 + 50 bonus spins. Wagering bonus 35x. Wagering bonus spins 35x. The winnings must be wagered within 21 days. Max Bonus Bet is £4. BeGambleAware.org. Bonus T&C apply.
29
The Online Casino
The Online Casino
4.3
Bet £20 and Get £40 Free Bet

New Players Only. Min £ 20 qualifying bets stake not returned. Free bet - one-time stake of £ 40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

30
BetVictor UK
BetVictor
4.3
Bet £10 get £40

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

31
Bwin UK
Hot
Bwin
4.0
Get £20 Back-Up Bet

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

32
Spin and Win Casino
CASINO OFFER
Spin and Win
4.0
100% Up to £250 bonus + 100 Free Spins

Minimum 1st dep (Exc PayPal) of £10 to get £100% up to £250 on selected match slots & 100 Free Spins (FS) on Blueprint slots at 0.20P. Deposit Bonus Playable on selected Slots. 40x wagering requirement (Dep + Bonus) & MCR x5 for Bonus. FS and FS winnings are playable on Blueprint slots only, FS: 50xWR & Max win £50. 18+. Full T&C apply.

33
Monster Casino
Monster Casino
4.0
Deposit & Bet £10 Get £30 Free Bet
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply Full Terms Apply.
34
Boylesports UK
Hot
Boylesports
3.6
BET £10 GET £20 IN FREE BETS
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
35
BritainBet UK
BritainBet
3.6
Bet £25 Get £50 Free Bet

New Players Only. Min £ 25 qualifying bets stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

36
FUN Casino
CASINO OFFER
Fun Casino
3.6
100% Welcome Bonus up to £123
New players only, Maximum bonus is £123, Max bet with bonus is £5, No max cash out, Wagering is 50x - Skrill & Neteller excluded, Eligibility is restricted for suspected abuse, Cashback is cash, so no wagering, Cashback applies to deposit where no bonus is included. Full T&C’s apply
37
CASINO OFFER
Fun Casino
3.6
100% Welcome Bonus up to £123
New players only, Maximum bonus is £123, Max bet with bonus is £5, No max cash out, Wagering is 50x - Skrill & Neteller excluded, Eligibility is restricted for suspected abuse, Cashback is cash, so no wagering, Cashback applies to deposit where no bonus is included. Full T&C’s apply
38
LeoVegas UK
LeoVegas
3.5
100% profit boost of up to £100
Full T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org.
39
Quinnbet UK
QuinnBet
3.5
Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!

We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. UK 18+T&C’s

40
Slotnite Casino
CASINO OFFER
Slotnite Casino
3.5
100% up to £100 + 100 bonus spins
18+ New players only. One offer per player. Min Dep £10. Max bonus bet £5. 1st Dep offer is 100% up to £250 100 Bonus spins on Aloha Cluster Pays. Spins expire after 10 days, funds after 30 days. Bonus funds separate to Cash. Wager Req of 35x Deposit Bonus apply. BeGambleAware.org.
41
CASINO OFFER
Slotnite Casino
3.5
42
Luckland
Luckland
3.5
BET £10 GET £20

NEW CUSTOMERS ONLY. MAX ONE £20 FREE BET. MINIMUM DEPOSIT £10. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER ON A SINGLE OR COMBO BET. PAID AS BONUS TOKEN VALID FOR A BET PLACED USING THE BET BUILDER FEATURE, WITH MIN 4/5 ODDS REQ - VALID FOR 14 DAYS. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&C APPLY, 18+

43
Spreadex Betting
Spreadex
3.5
GET £50 IN BET BONUSES
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals who are registered customers of Spreadex.
44
SBK Betting
SBK
3.5
Bet £10, Get £30 in Free Bets

New UK customers only. Min £10 first deposit. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 in Horse Racing Multiple tokens will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org.

45
Kwiff Bet
Kwiff
3.5
Bet £10 Get a £30 Surprise Bet

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. begambleaware.org

46
Bet365 UK
Bet365
3.5
Win cash prizes by predicting the scores of just six Soccer matches, with 6 Scores Challenge at bet365!

The prize value displayed for six correct predictions is the maximum available based on a single winner in that round and will be reduced in the event of a shared prize-pool. Eligible customers only. Bet restrictions and T&Cs Apply. Registration required. For more information please visit the bet365 website.

47
Ladbrokes UK
Ladbrokes
3.5
BET £5 GET £20 IN FREE BETS
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
48
Smarkets UK
Smarkets
3.5
Trade with 0% for 60 days OR Get a £20 cash refund
Use code COMMFREE to trade with 0% for 60 days OR code SMK20 to get a £20/€20 cash refund. Min. £10/€10 first deposit only using Debit Card or Instant Banking. Cash refund expires in 7 days. Full T&Cs apply.
49
SpinzwinBet
SpinzwinBet
3.5
Bet £20 and Get a £35 Free Bet

New Players Only. Free bet – one-time stake of £35, min odds 1.5, stake not returned. 1x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 days from receipt. Free Spins Offer. Wager from real balance first. 50x wager the bonus. Contribution varies per game. Selected games only. Wager calculated on bonus bets only. Max Conversion: £20. Bonus is valid 7 days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller Deposits. Full Terms apply.

50
NetBet UK
NetBet
3.4
Bet £5 on any Bet Builder and get a £10 Free Bet
New Customers Only, Min Odds 3/1, Min Selections 3. Free Bet Valid for 7 days
51
888sport betting
Hot
888Sport
3.3
£5 FREE FOOTBALL BET WHEN YOU PLACE A £10+ BET BUILDER ON ANY PREMIER LEAGUE GAME

18+. Promotion valid from 00:00 05/12/2023 until 20:15 07/12/2023. Min odds 3/1 (4.00). Free Bet credited on bet settlement. Free Bet must be claimed within 3 days and used within 7 days. Free Bet only valid on football markets. One Free Bet per customer only. Your deposit balance is available for withdrawal at any time. Full T&Cs apply. Full T&Cs apply

Prior to any sporting event, UK bookmakers and betting sites will price up the probability of each potential outcome. This is often referred to as ‘creating a book’.

For example in a Champions League football match, they may decide that there is 70% chance of Manchester City beating Benfica. This is how they have calculated the probability:

Man City – 70%  
Draw – 21% 
Benfica – 9%

_____________
Total = 100% 
 
As a result, they are likely to be priced up at around 7/10. However, in order to gain a regular profit and ensure that they don’t make a consistent loss, the bookmakers will alter the prices to include a built-In profit. This involves adding a percentage of around 5-10%.

If they fear that a particular team or player is proving too popular, they may alter the prices to avoid substantial loss. In this example, if lots of money was coming in for Manchester City, they may opt to reduce the price to around 6/10 in order to potentially deter punters from excessively wagering on the Premier League side. Bets at this price will also pay out significantly less than 7/10.

If you placed a £200 at 7/10, you will receive £140 profit (plus your stake) whereas at 6/10, you will receive just £120 (plus your stake).  

In some cases, a bookmaker may not be able to separate two players or two teams and as a result, they may be exactly the same odds.  

Once you’ve got to grips with betting odds, they soon become relatively simple to understand. They reflect the chance of a particular outcome. Anything which is Odds On has more than a 50% chance of occurring.

The higher the betting odds, the less likely an outcome (according to the bookmaker). This is where experienced and successful punters aim to outsmart bookmakers and prove that their prices are incorrect.  

In order to successfully use betting odds, you must always ask the question – ‘is that good value?’

If the answer to this question is positive, then it may be time to place a bet. In terms of assembling multiple bets such as an accumulator, this is far less important, however, it’s still best to avoid incredibly short odds on prices such as 1/5 and 1/9 as these are unlikely to make much difference to your potential returns.  

Betting odds calculators are widely available and these are able to quickly calculate your returns, however, it is also incredibly straightforward to work it out yourself. The majority of betting sites in the UK will automatically calculate your returns if you are a fan of betting on multiples.  

Fractional Odds  

If you place a bet at 9/4, you will receive £9 for every £4 that you stake. However, if you wish to wager either more or less than £4, it isn’t always this simple. In order to work this out, it is best to work to a £1 stake.

Calculating potential returns:  

9 divided by 4 = 2.25  
Multiple 2.25 by your stake.  
For example - £50 x 2.25 = £112.50 (+ your £50 stake).  
You will receive £162.50 if you bet is a winner.

Decimal Odds

It is relatively straightforward to calculate your returns using decimal odds. You simply multiply your stake by the odds. If you wish to calculate your profit ONLY, then it is important to remember that you must subtract 1 (your stake) from the total. However, if you wish to calculate your total returns, then there is no need to do this.  

If you place a bet at 2.75, you will receive £2.75 for every £1 staked (including your stake)

Calculating potential returns:  

£10 x 2.75 = £27.50  

This includes the £10 stake. You have made £17.50 profit on this bet.

American Odds

Although American Odds are far less frequent in the UK, it is still important to understand how to calculate your returns in this format.

Money Line odds are calculated to winning $100. So at odds of +125, you know that for every $100 staked, you would receive $125.

Calculating potential returns:  

Odds of +150. You would need to wager $100 in order to receive $150.  
Odds of -150. You would need to wager £150 in order to receive $100.

In order to calculate your returns for positive values, you need to use this sum:  
Stake x (Odds divided by 100)  
$50 x (+125 /100) = $62.50

In order to calculate your returns for negative values, you need to use this sum:  
Stake divided by (Odds divided by 100)  
$50 / (+125 /100) = $40 (plus your stake) 

When it comes to placing a bet, finding value is absolutely essential. For the majority of punters, it may take a long time to become an expert in this sphere. It is important to remember that successful punters do not simply find value in the very first market that they come across.

Thankfully, betting sites such as 10Bet and Betzone have hundreds of different betting markets priced up on a daily basis, so it’s always important to shop around for value and ensure that you compare each bookmaker’s odds.

Each match will have its own betting markets with odds available on each outcome. These odds may not just be restricted to the winner market, with other options such as goals, tries, points, players also priced up by the bookmakers.

For example, in a tennis match, the bookies will price up each player to win the match, the total number of games, the total number of sets and a handicap market for each player (giving each player a specific handicap / disadvantage).

When it comes to football betting markets, the bookies will price up each team to win, the total number of goals, specific players to score and a correct score market.

Successful punters are able to search through the various markets in order to find the best value.

Horse Racing Betting Markets  

Horse Racing bettingWhen it comes to horse racing markets, the bookies price up each horses’ chance of winning the contest. You can also back a horse each-way and these bets will pay out at either 1/4 or 1/5 odds if your chosen horse finishes in the top two or three (depending on the number of runners).

Although some races may have an odds on favourite, the majority of contests tend to have a number of bigger prices (example 8/1 or 10/1). Surprises regularly occur in horse racing so the chances of landing some big price winners are increased.

Football Betting Markets  

Football betting sitesFootball remains the most popular sport in the UK and as a result, betting on football markets is a regular pastime for many punters. Although the 90 minute (1x2) markets remain the most popular option, there are several other markets such as Under/Over 2.5 Goals and First Goalscorer which are often favoured when it comes to finding value. Bet Builders allow punters to create their own bets using a variety of markets and these have become increasingly popular in recent years.

Odds on football betting markets can be a little prohibitive, hence the reason that many UK punters enjoy placing football accumulators each weekend.

Golf Betting Markets  

Golf BettingThroughout the season, various golf tournaments take place each weekend. As a result, the bookmakers have a constant stream of golf betting odds and markets available. The most popular way of wagering on golf is the tournament winner market and it is possible to find generous odds on players to finish in the top 5/10/20.  

There are numerous other markets available including ‘First Round Leader’, ‘To Make the Cut’ which offer alternative options.