Sports Betting News: Odds & Data Firm Makes Strategic Rebranding Move

Football Betting
Sports Betting News: Odds & Data Firm Makes Strategic Rebranding Move

Oddschecker Global Media has announced a rebranded identity in a bid to reposition itself as a sports media network rather than an odds-based service. 
The company has become FairPlay Sports Media (FPSM) to better reflect its growing reputation as a partner for international sports media outlets. 
Read on as we look at what the move entails, before assessing some of the other top new stories from the sports betting industry this week.


  • New identity for top odds & stats service provider.
  • Handicapper concerned about juvenile classifications.
  • BHA performs a U-turn.

Oddschecker Jumps on the Sports Media Bandwagon

The decision to rebrand from Oddschecker Global Media to FairPlay Sports Media is designed to help the company grow its presence in the sports media sector. 
While primary brands Oddschecker, WhoScored and SuperScommesse will continue in their current guise, the move will allow FPSM to broaden the scope of their operations beyond betting sites
Strategic acquisitions will play a key role in making this realignment successful, many of which will be technology focused elements targeted at the United States market. 

Handicapper Highlights Worrying Trend

The Irish Horseracing Regulatory Board’s handicapper Mark Bird has expressed concern about the number of juveniles who achieved a rating of 110 in 2023. 
Only 36 horses finished above that mark, the lowest ever total for international classifications for two-year-olds since they began in 1978. 
Great Britain and France have both suffered significant drops in the number of juveniles on the list, but Ireland’s figures have remained relatively stable. 

BHA Shelves Controversial Plans to Limit Handicap Runners

The British Horseracing Authority (BHA) has shelved its controversial proposal to limit the number of horses a trainer can run in major handicaps. 
The BHA was considering introducing a new rule where a trainer would be limited to declaring a maximum of four runners in any individual Class 1 or Class 2 handicap. 
However, numerous critics claimed the move could impact horse racing betting sites by unnecessarily making field sizes much smaller in top-class handicaps. 

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