Sports Betting News: Women’s World Cup Drives Betting Boom

Football Betting
Sports Betting News: Women’s World Cup Drives Betting Boom

The 2023 Women’s World Cup in Australia and New Zealand has generated a ton of interest on online sportsbooks across the planet.

The final on Sunday between England and Spain will likely generate even more activity on football betting sites as punters strive to secure a bumper payday.

Read on as we look at how the Women’s World Cup has impacted the betting world and some of the other developments in the industry this week.


  • Bettors clamour to wager on the Women’s World Cup.
  • Fans offered chance to win £1 million.
  • M88 Mansion extend LaLiga partnership.

Women’s World Cup Gets Punters’ Seal of Approval

The rising popularity of women’s football has been showcased to perfection during the World Cup, with the tournament garnering a ton of interest globally.

Sports bettors have shown their support for the tournament, with some betting sites reporting a 365% increase in the number of bets placed.

England games have also seen more bets placed by women, highlighting how the sport is helping sportsbook operators attract a more diverse demographic.

The Lionesses’ bid to lift the trophy for the first time on Sunday is expected to generate record betting levels for women’s football.

Odds Experts Launch New Premier League Competition

A new free-to-play game built by gamification technology company Low6 is offering fans the opportunity to win a cool £1 million.

Hosted by oddschecker, the game uses the odds from leading betting apps to help fans predict where each Premier League team will finish in this season.

Fans who correctly predict the finishing order of all 20 teams at the end of the 2023/24 campaign will win a share of the first prize.

Entries close at 4.00 pm on September 15, which gives fans the chance to assess the early season form before making their final selections.

M88 Mansion and LaLiga Team Up Again

confirmed they have teamed up for the fourth successive year, strengthening their exciting betting partnership.

The firm has been the Spanish top flight’s official regional betting partner in Asia since 2020 and has delivered several new initiatives during that time.

These include LaLiga Ambassadors, LaLiga Experience, Watch Parties and the LaLiga Room, all of which enhance the experience of watching one of the best leagues in the world.

Mansion will also continue to promote the best betting offers for punters throughout the LaLiga season to boost their chances of beating the bookmakers.

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