Luckland Review 2024



Luckland Sport Types

  • Football Icon
  • Golf
  • Horse Racing
    Horse Racing
  • Basketball Betting
  • Tennis

Luckland Features

  • Good value promotions
  • Thousands of simultaneous markets
  • Useful ‘highlights’ tab
  • Live chat until midnight
  • Betting Variety
  • Banking Options
  • Mobile Experience
  • Betting Experience
  • Customer Support
Total score
Ricky Davis
By:Ricky Davies

Before reading my Luckland review, you’d be excused for thinking this is mainly a casino. The homepage is packed with slots, and the logo is a casino chip. But the truth is that this site has a fantastic bookmaker which I will be explaining below in my full Luckland review.

Luckland Profile

Website: Luckland 
Year founded: 2022 (Sports betting as Luckland)License & regulation: UKGC, Malta Gaming Authority, Irish Betting License 
Contact information:   Sponsorship Deals: N/A
Address/Headquarters: 135, High street, Sliema SLM 1548, MaltaContact information/Support: Live chat, email
Payment Methods: Visa, mastercard, PayPal, instant banking, Trustly, MuchBetter, paysafecard, wire transfer, Neteller, Skrill, Rapid Transfer, ecoPayz, AstroPay  Features: In-play betting, special offers, highlights. 
Apps Devices: Android and iOS. Owner:  Aspire Global International LTD 

Luckland Strengths and Weaknesses

Over the course of my Luckland review I found plenty to get excited about, but at the same time no online bookie is perfect. Here, I’ve summed up the key pros and cons of the site.

If you only have a moment, you can use these to make your decision about whether or not to join Luckland. But review all of my points on this page if you have time.

✔️ Luckland strengths

  • Choice. There are loads of sports covered and a huge amount of markets. Football alone usually has over 1,000 active markets.
  • Promotions. Straightforward and simple special offers where you can realistically unlock the free bets.
  • In-play options. If you like placing bets during a match, you’ll love the features at Luckland.

❌ Luckland weaknesses 

  • No loyalty scheme. You won’t earn points or work your way up to VIP status with each bet. This isn’t exactly a standard feature, but it’s something many players will look for – especially if you’re a high-volume player.


I think there’s room for improvement, ,as Luckland could review their need for a loyalty scheme to reward their most frequent players. But overall, I think this is a really strong betting site with lots to offer. 

Luckland Promotions & Bonuses

Luckland Sport


Luckland Full Review

I often play at new betting sites, so it was interesting to discover, during my Luckland review, that the company was established back in 2015 (sports betting in Luckland since 2022). Normally, sites which have stood the test of time are extremely well known, but I feel like Luckland sits in an interesting middle ground where it has many loyal players but isn’t as famous as high street betting shops.

📢 "If you are looking for a viable online alternative to high street betting shops, check out the well-designed Luckland sportsbook."

But maybe it should be. After all, the welcome bonus is straightforward and easy to claim. You can bet on pretty much every sport there is, with thousands of markets and an excellent in-play section.

Competitive odds

When I compared odds from Luckland sports to other betting sites, I found that they were consistently impressive. If you made this your primary betting site, you wouldn’t be shortchanged on your standard bets.

It’s clear that this bookie recognizes the importance of good customer service and that shows in the excellent live chat feature. And it’s good to see they haven’t neglected the mobile side of things, either – you can download the free app or simply use your mobile browser to bet on all the usual sports.  

Luckland UK
Luckland UK Home Page

Is Luckland a new betting site?

You’ll struggle to find a betting site which is better equipped than Luckland for UK and Ireland gambling. Between Luckland and its parent company Aspire Global International LTD, the site boasts licenses from the UKGC and Malta Gaming Authority alongside an Irish Betting License. This means it is 100% legal and very safe to bet at Luckland.

Is Luckland legal in UK? 

If you’re used to playing at betting sites in the UK, you’ll know they have particularly strict regulatory criteria. But it is completely legal for players based in the UK to bet on Luckland sports. As mentioned above in my Luckland review, the site has a UKGC license. It’s one of the most trusted and reliable authorities in the business. When reviewing Luckland and any new betting site, a UKGC license is always a huge stamp of approval which means it’s a trustworthy sportsbook. 

Luck Land Welcome Package 🎁

When you first join a betting site, you’re likely to be offered a welcome bonus. It’s an incentive to get you to join that particular bookie instead of the rest. After all, there’s a lot of competition.

But the quality of welcome bonuses varies greatly. Some are awesome, while with others you’re literally better off opting out.

Here’s a bit more about the sign-up bonus available at the time of my Luckland review.

Luckland Welcome Bonus 

Bet £15 & get a £10 free bet

How to claim Luckland welcome bonus 

  • Register at Luckland
  • Make a deposit
  • Bet £15 or more at odds of evens (2.0) or above
  • Receive a £10 free bet

Luckland welcome bonus terms and conditions 

There aren’t many tricky T&Cs to remember here, just some basics:

  • Minimum deposit of £10
  • Minimum bet of £15 and odds of evens (2.0) to qualify for free bet
  • Free bet must be used within 14 days
  • Free bet must be placed at odds of 4/5 (1.8) or above
  • No wagering requirements on free bet

Any other bonuses for new users

There’s also a new customer welcome package worth up to £50 which comes with 50 free spins. Just make a deposit and Luckland will double it. This is more focused on the casino side of things, and has 40x wagering requirements – so I recommend sticking with the free bet instead.

Luckland Best Sports Features

I came across a few cool features while conducting my Luckland review which proved to me that the site understands what players want. Here are a few notable features:

Luckland promotions

The promotions here are always very straightforward. You don’t need to be an expert to understand them, and the terms are clearly stated. Click on ‘Promotions’ for a full list of the latest offers.

Luckland in-play betting

Most betting sites and betting apps I review these days have in-play betting, so that in itself is nothing special. But the dedicated in-play section, clean layout, and user-intuitive design all make it worth mentioning. Click on the ‘In-play’ tab to see what I mean.

📢 "The clean-cut design of the Luckland live betting platform makes this a great sportsbook for placing in-play wagers."

Luckland highlights

If you’re anything like me, you’ve been frustrated in the past when looking for a particular event at a betting site. The ‘Highlights’ tab helps tackle that, by making it easy to access the biggest current events in one click.

Luckland Sports

You can review Luckland sports coverage quickly and easily from the left-hand menu, which displays a list of sports along with the number of events available on each one.  

Whilst exploring the full range of sports as part of an in-depth Luckland review, I was impressed by the sheer volume of markets available. And the way it’s all broken down into neat sub-menus, which makes it very easy to navigate through the different leagues and competitions. 

Here are some of the most popular Luckland sports categories: 

Luckland football

FootballAs football betting sites go, Luckland reviews very well due to a massive collection of international leagues and competitions. At the time of my Luckland review I could see over 2,000 football events to bet on, from England to Armenia.

Luckland horse racing  

Horse RacingWhen I review Luckland and other UK-based betting sites, I usually notice that football and horse racing take prominence, and that’s the case here too. All the English races are covered, as you’d expect, but there are also plenty from international races as far away as Chile. In terms of choice, it’s up there with the top horse racing betting sites

Luckland sponsorship deals 

The focus I saw during research for my Luckland review was more on Luckland’s sports than sponsorship deals, though it’s worth pointing out the site’s director also runs The Players Golf Club in Bristol. 

Luckland Betting Markets & Types of Bets Available 

I placed multiple bets on different sports while testing and reviewing Luckland, and found the sportsbook to be packed with variety. From football to e-sports, Luckland neatly sorts your bets into tight categories on both the desktop and betting app.

Luckland Betting Markets: 

  • Outright winner: When you land on the Luckland sports homepage, you’ll be able to bet on selected outright winners in just one click. Choose the odds to add them to your bet slip.
  • Next team to score: With so many football matches covered, the next team to score markets are a great way for Luckland to showcase its highly organised in-play betting feature.
  • Correct score: Again, because there are so many football markets covered, there’s a good opportunity for you to secure competitive odds on the correct score of any match.  

Luckland Types of Bets Available 

As well as different betting markets, there are also various betting types. Here are a few you should know about:

  • Single: A solo bet on an outright event, like Manchester United to beat Chelsea.
  • Acca: A series of bets all lumped into one. Every bet must land in order for the acca (or accumulator) to pay out.
  • Handicap: To get bigger odds, you can bet on a handicap market, where one player or team begins with a theoretical advantage in the score line. 

Luckland Mobile App

Mobile app and Desktop SiteHaving been around since 2015 (sports betting in Luckland since 2022), it would be somewhat understandable if this bookie had fallen behind some of the newer sites, built with modern technology in mind. But that isn’t the case.

As part of my Luckland review, I downloaded the app from the App Store and tested it out. There were no bugs that I noticed and it was a smooth experience.

I also tested the site via mobile browser, which is my preference over the app. It looks very similar to the main desktop website and has a fast response time.

Luckland Sports Bonuses and Promotions 

Review Luckland sports offers by clicking on ‘Promotions’ in the top menu. This will actually bring up a mixture of both casino and sports offers, both of which you can claim as a member of the site. You’ll also find details on the Luckland welcome offer here.  

Here are some of the current offers at Luckland on sports: 

  • Early cash out: Lock profit in before an event ends with Luckland’s early cash out feature
  • Boosted combos: Earn up to 77% extra on your winning pre-match accas
  • Sports welcome offer: Covered earlier in my Luckland review, the welcome offer gives you a £10 free bet with a qualifying first deposit and wager

Luckland Casino 

Online CasinosAs well as sport, Luckland also has a strong focus on casino games. You could even say it’s the main focus of the site. 

When I reviewed Luckland, my primary concern was to test out the sportsbook, but I also checked out the Luckland casino while I was there, as many players enjoy sites which offer both sports and casino gaming under one roof. 

Head to the ‘Casino’ tab and you’ll be greeted by the ‘Featured Games’, which covers all of the most popular titles. Book of Dead, Big Bass Bonanza and Starburst are among the top-quality slots you’ll see from many excellent software providers. 

There are more than 25 table games, and the live casino section has over 100 options covering live roulette, live blackjack, popular game shows such as Crazy Time, and lots more.  

📢 "Fans of live casino games are spoilt for choice at Luckland, with the site boasting more than 100 options covering live roulette, live blackjack and more."

One downside to the casino games here is the lack of option to test everything out for free, which you will find at some other top UK casinos. But the choice and quality of titles here is still excellent.  

Finally, don’t forget to visit the ‘Promotions’ tab before you start picking any random casino games. Luckland always runs multiple casino promotions, often giving you the chance to earn reload bonuses and free spins – or even play for a mega leaderboard-style jackpot. 

Luckland Live Banking

Banking OptionsI’ve mentioned earlier in my Luckland review that the site has been around for some time, but don’t worry – their payment methods are very modern. You can deposit using Visa, PayPal, Trustly and more.

Deposits happen instantly, and withdrawals are quick too. The site plays it safe by stating that withdrawals via methods like Trustly, AstroPay and ecoPayz can take up to four days, but the reality is they’re usually much faster than this. In many cases, withdrawals are instant. This was indeed the case when I made a couple of withdrawals myself.

Luckland cash withdrawals 

The minimum cash out amount is £10. In my opinion this is slightly higher than necessary, as a lot of sites allow withdrawals starting at just £5. But, in reality, most players will be looking to withdraw more than £10, so this probably isn’t a huge stumbling block for most of you.

The time it takes to receive your winnings varies depending on which method you use. Neteller, Skrill, PayPal, MuchBetter, Trustly and all the other e-wallet options are usually instant. The site states that it could take up to four days, but in my experience while reviewing Luckland, I never waited more than a few minutes.  

Debit cards take up to six days – again, much less in my experience – while wire transfers typically require two-to-six days. 

Payment Methods

Luckland Customer Support

Customer SupportCustomer support is one area which really stood out during my Luckland review. On multiple places across the site, the team are vocal about their ‘CARE’ commitment, which stands for ‘Customers are Really Everything’.

With a motto like that, I expected top-tier customer support, and they delivered. Not only were the team well informed but they also came across as being very friendly, which isn’t always the case at online betting sites.

Live chat is available seven days per week from 8am until midnight (GMT). It’s not quite 24/7 support, but it’s enough to accommodate most players.

If you do need help outside of those hours, you can also get in touch via email. The email support team are equally helpful and should respond to your query quickly.

Luckland How to  

Luckland’s sports section uses a pragmatic layout which means players will generally find it quite easy to figure out how to place bets and navigate the site. But just in case, here’s a brief how-to guide for Luckland. 

How to open an account on Luckland 

Registering at Luckland is a two-step process which is extremely easy. Here’s how to do it:

  • Click ‘Join’ in the top-right of the homepage
  • Fill out your email, username and password, then click ‘Next’
  • Fill out your remaining details such as name and date of birth to create your account
  • Once you’re registered, make a qualifying deposit to claim your Luckland welcome bonus

How to place a bet at Luckland

  • Click on ‘Sport’ in the top menu
  • Choose your sport from the A-Z list on the left-hand menu
  • Using the dropdowns which appear, choose your country, league or competition
  • Select a market and click on the odds to add it to your bet slip
  • Input your stake and confirm your bet to lock it in

How to withdraw money from Luckland

  • Log in and head to the cashier section
  • Click ‘Withdraw’ and choose your preferred payment method
  • Input the amount you wish to cash out
  • If it’s your first time withdrawing, you may need to provide additional documents proving your identity 

Frequently asked questions about Luckland

How can I bet at Luckland?

Sign up to Luckland in just a few clicks and you’ll be ready to place real-money wagers on tonnes of sports.

Is Luckland a new betting site?

Yes, Luckland (Sports) was established in 2022.

Is Luckland a casino or bookmaker?

Although it also has a great casino section, Luckland does indeed have a terrific sports betting site.

Can I claim a welcome bonus at Luckland?

Yes, you can claim a welcome bonus when you first join Luckland. Follow the links on this page to access the most up-to-date welcome bonus.

Luckland SportLuckland