Sports Betting News: UK Horse Racing Gets International Boost

Arena Racing Company (ARC) and Racecourse Media Group (RMG) have forged a new partnership to distribute UK racing content internationally from January 2024. 
 
The five-year deal will see content from racecourses in the United Kingdom and Ireland commercialised in a range of international jurisdictions. 
 
Read on as we look at what the new deal entails before recapping some of the other major stories from the sports betting industry. 

The partnership between ARC and RMG will create a new horse racing betting sites service which will operate under the banner of Great British & Irish racing (GBI Racing). 
 
The deal includes the provision of a service for selected international jurisdictions which will broadcast live horse racing and coverage from ARC’s greyhound tracks. 
 
The alignment of rights between the two organisations will maximise revenue returns to the sport and make it much easier to market to international audiences. 

A new collaboration between London-based company eSports Insider and Georgia-headquartered firm SMH Global will raise the profile of professional gaming worldwide. 
 
By forging this partnership, the two organisations will strive to leverage media and sponsorship opportunities to ensure the eSports industry continues to grow. 
 
Establishing enhanced link-ups with online betting sites will also be a key element of the exciting new relationship between the two companies. 

The operators on this UK betting sites list are on alert after the Chancellor of the Exchequer Jeremy Hunt delivered the autumn statement this week. 
 
The document which accompanies Hunt’s statement reveals the government is looking at remote gambling and the three-tier tax system it operates under. 
 
The upcoming consultation raises the prospect of general betting and pool betting duty being increased to match remote gaming duty.