Sports Betting News: Punters go Wild for the Super Bowl

Michael Black
Michael Black
Betting News
Sports Beting News
Sports Betting News: Punters go Wild for the Super Bowl

The 2023 NFL Super Bowl not only produced plenty of fireworks on the field, but also created a massive stir in the global gambling industry. 
Sportsbooks across the world benefitted from a significant increase in activity as the two best teams in the NFL went head-to-head in the championship decider. 
Read on as we look at the key numbers from the Super Bowl, before assessing some of the other top stories from the sports betting industry this week. 


  • Super Bowl betting hits new heights.
  • SIS signs agreement with Genius Sports.
  • BHA increases development race programme.

NFL Championship Game Sparks Betting Frenzy

The 2023 NFL Super Bowl between the Chiefs and 49ers at the Allegiant Stadium in Las Vegas sparked a worldwide sports betting frenzy. 
Some of the top UK betting sites reported a 74 percent year-on-year increase compared to 2020, while verification checks on new punters in the United States rose by more than 22% from last year. 
Data from the UK also showed a 217% increase in the number of women wagering on the Super Bowl over the past four years, highlighting the more diverse nature of the gambling industry. 

SIS & Genius Sports Forge New Partnership 

Sports Information Services (SIS) has signed a distribution agreement with Genius Sports for the supply of its competitive gaming solution. 
The deal covers more than 150,000 live e-Soccer and e-Basketball events annually, each of which will be available on betting apps in the Genius Sports network. 
The addition of the content to the sportsbooks will offer operators the opportunity to take advantage of the competitive margins provided by the exciting betting products. 

BHA Expands Development Race Programme

The British Horseracing Authority (BHA) has announced the expansion of its high-value development race programme for the 2024 Flat season. 
The extended 84-race programme, which is worth more than £3 million in prize money, builds on the 63-race series which proved to be a big hit on horse racing betting sites in 2023. 
This year’s programme gets underway with the Brocklesby Stakes at Doncaster on March 23, with £40,000 up for grabs in the prestigious race for two-year-olds.