Sports Betting News: Bookie Teams Up with Golf Betting Podcast

Football Betting
Sports Betting News: Bookie Teams Up with Golf Betting Podcast

AK Bets has become the title sponsor of the Racing Post’s hugely informative golf betting podcast. 
The move aligns with AK Bets’ desire to increase its golf betting turnover, particularly in the United Kingdom and Ireland. 
Read on as we look at this exciting development before assessing some of the other top stories from the sports betting industry this week. 


  • AK Bets links up with golf podcast.
  • Sky signs four-year-broadcast deal with the IPL.
  • Betting bonuses in the spotlight.

AK Bets Aiming to Hit the Sweet Spot

‘The Sweet Spot’ podcast, which features host Jack Reeve and respected golf tipster Steve Palmer, is distributed online every Tuesday. 
The show will now incorporate ‘watchalongs’ for the four golf Majors, which AK Bets hope will deliver more engagement on its sportsbook. 
The podcast can be viewed on the Racing Post YouTube channel and across AK Bet’s channels, and should help one of the industry’s new betting sites grow. 

Sky Sports Agrees New IPL Deal

Sky Sports has agreed a deal to show the Indian Premier League (IPL) cricket competition for fans in the UK and Ireland for the next four years.  
The 2024 season got underway on March 22 and has already sparked a flurry of wagering activity across the operators featured on this list of UK betting sites
Sky’s coverage is guaranteed to drive further interest in the IPL, making it an even more attractive proposition for bettors and sportsbook operators alike. 

Betting Group Highlight Bonus Concerns

The vice-chair of the Horseracing Bettors Forum (HBF) has raised concerns that some bookmakers are removing their betting offers on horse racing as they strive to maintain their turnover. 
George Ryley has highlighted that punters are finding it increasingly difficult to access competitive promotions, while odds are becoming more contracted. 
Ryley has called for an end to the ongoing uncertainty over government proposals to implement affordability checks, which he believes have forced punters away from the sport. 

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