Sports Betting News: BHA Launches New Horse Welfare Initiative

Michael Black
Michael Black
Betting News
Sports Betting News: BHA Launches New Horse Welfare Initiative

The British Horseracing Authority (BHA) has launched a new campaign designed to address misconceptions about horse welfare in the sport. 
HorsePWR (Purpose, Welfare and Responsibility) is a collaborative initiative between the BHA, Great British Racing (GBR), the Horse Welfare Board (HWB) and the Jockey Club. 
Read on as we look at this exciting initiative before highlighting the immediate impact it could have on horse racing betting sites


  • HorsePWR is designed to educate.
  • Harrington pleased with the response.
  • Activist group won’t target the National.

HorsePWR Will Provide Education & Reassurance

HorsePWR will provide comprehensive information about thoroughbred horses and the high welfare and safety standards underpinning British racing. 
Two-time Grand National winning trainer Lucinda Russell has backed the campaign, saying it will help to address inaccurate information put into the public domain by opponents of the sport. 
The scheme will strive to educate and reassure people who may have been put off engaging with racing due to negative perceptions about horse welfare. 

Harrington Delighted with Encouraging Response

BHA chief executive Julie Harrington expressed delight at the feedback to the initiative, with a wide range of stakeholders giving it the thumbs up. 
The racing industry has previously been guilty of underestimating the importance of advertising the work it does to ensure horse welfare is taken seriously. 
Harrington says that transparency from across British racing will be crucial to the success of the campaign and should help to build trust in the sport. 

Activists Will Not Disrupt the Grand National

The operators featured on this list of UK betting sites have been handed a boost after activists confirmed they would not interfere with the Grand National on April 13. 
Animal Rising caused havoc at Aintree last year by gluing themselves to a fence and engaging in a game of cat and mouse with Merseyside Police. 
However, the launch of the new welfare initiative by the BHA appears to have had the desired effect and bettors will be able to wager without distraction.