Best FIFA World Cup 2026 Bookmaker Reviews

When it comes to World Cup betting, there is a high chance that few will do it better than JeffBet. Best for offering an attractive and welcome bonus, there are many different betting markets already open in the leadup to the tournament.

As a modern bookmaker, there are a host of different payment methods that you can use to play with at JeffBet – able to use Mastercard and Visa cards as well as e-wallet providers such as PayPal, Apple Pay and Google Pay are also accepted.

Welcome Bonus Details

The welcome bonus at JeffBet is certainly attractive. With just a £10 deposit, £30 in free bets will be offered once the bet has been accepted. Once the free bet has been awarded, the £30 bonus must be used within seven days.

Any winnings from the bonus will be capped at £200 and odds placed must be higher than 1.5. Any initial £10 bet made by Skrill or Neteller won’t be valid for the offer and the free bet won’t be awarded.

Market Differentiation

At the time of writing, the World Cup bets that can be placed at JeffBet are limited, however all the first round of group games are ready to be bet on with over 300 markets for each match.

Live Betting Features

Live betting on Jeff Bet could be a hugely popular part of their World Cup summer and there are plenty of features to enjoy. Cash out will be available, and the range of markets is broad. Usually there are over forty different in-play markets, where you can bet on markets such as the next goalscorer, goal total and corner markets.

Although there is no official bet builder, you can add multiple selections from in-play markets to create your own bets.

Mobile Experience

There is currently no official app connected to Jeff Bet, but you access the site via mobile browsing. The interface is easy to use and loads quickly. What you would find on a desktop is nicely mirrored on the mobile browser.

World Cup matches and markets will be easily accessible via one click from the home page.

Notable Features

At the time of writing there wasn’t anything officially announced regarding betting on the World Cup on Jeff Bet, however, it is likely that there could be exclusive welcome features, price boosts and highlighted multiples across every single match of the tournament.

Who It's Best For

Jeff Bet is best for those who are seasoned sports bettors. Whilst the level of value might not be as much as other World Cup betting sites, there are hundreds of different football betting markets available to wager on before or during the game.

Founded back in 1997, Bwin has become a household name in the sports betting industry and will be a popular choice for bettors at this summer’s World Cup.

Best for its app which has achieved over 4* in the app store, there are also plenty of different payments accepted with debit cards, Apple and Google Pay and e-wallet providers such as Skrill and Neteller also being accepted. Ahead of the World Cup you  - can be assured that Bwin will be ready for any betting on the World Cup and there should be plenty of value that can be found.

Welcome Bonus Details 

The welcome bonus at Bwin is easy to understand. All that is needed to trigger £20 in free bets is £5 on selected sports markets.

The free bets will be awarded as four x £5 bets, and these will be awarded as soon as the initial £5 is staked. Those bets could be used for any World Cup market.

The terms and conditions of the offer are minimal. The £5 bet must be placed with odds of 1.5 and any bonuses must be used within seven days.

Market Differentiation

The World Cup markets available on Bwin are already available to new customers. As well as the first round of fixtures being able to be bet on, every group contains outright odds and the outright winner markets are already fluctuating daily depending on market sensitivities.

Live Betting Features

Live Betting allows for Bet Builders to be created and Bet Builder bets can be used on live World Cup markets. At least two markets must be selected, although no maximums are stated, limits are usually capped at five selections.

Streaming won’t be available on site, but there are plenty of markets expected to be available. There are usually over fifty live bets that can be placed.

Mobile Experience

Mobile browsing is available and despite the heavy volume, the load times and responsiveness were excellent. There is a mobile app available for both Apple and Android, the app has a 4* rating across both platforms.

The mobile app has been widely praised as one of the best in the market and could be perfect for any World Cup betting you plan on doing.

Notable Features

With Bwin being such a powerful betting partner across the whole of Europe, it is expected that there will be dedicated World Cup welcome offers available. There will be Promoted Accas, Trending Accas and Promoted Build A Bet features that can be easily accessed via the front page on both the mobile app and browser

Who It's Best For

Bwin is best for those new to sports betting. The free bets are perfect to know what Bwin can offer and the level of markets and the app are also great for those starting out.

AK Bets has enjoyed a remarkable rise over the last few years.  

England World Cup betting is already picking up in popularity and whilst AK Bets may be a betting destination that you might not have heard much about, there is plenty to like ahead of the World Cup starting. Payment methods aren’t as diverse as othes, E-wallet providers are restricted, meaning that deposits are largely made by debit card or bank transfer. 

Best for providing existing customers with value, AK’s Bet Club offers free bets if £50 is staked each week.

Welcome Bonus Details

There currently isn’t a welcome bonus on AK Bets for new sportsbook customers, with there instead being a focus on existing customers.

There have been previous welcome offers, where AK Bet customers can unlock extra value on accumulator bets up to 100% of the total value. We hope that something will be live by the time the World Cup begins.

Market Differentiation

Perhaps showing that it still doesn’t have the resources of its rivals, there currently isn’t the option to bet on any World Cup matches which is disappointing. However, outrights can be placed.

Live Betting Features

When looking at what is available currently for some of the biggest football matches, in-play bets seemed to be capped at around twenty markets. There currently isn’t the ability to stream and this will be the case at the World Cup, there also seems to be a lack of Bet Builder facilities across the site.

Mobile Experience

There isn’t an app that will allow World Cup betting, but the mobile experience is more than serviceable. The page is neatly laid out and there doesn’t seem to be any glitches or bugs.

A nice feature of the mobile site is the ‘Big Prices’ option which is at the bottom of the page. By clicking this icon, you will be taken to all of the betting markets that contain some form of bet boost or special value price.

Notable Features

Positioned as a bookmaker for the experts, value can be hard to come by, but the various loyalty clubs do offer some value for those who choose to play on site.

Who It's Best For

Expert bettors and those who like to bet bigger amounts. A lack of welcome offers and high values needed to take advantage of value clubs doesn’t make the page overly friendly for those starting out.

Quinn Bet is another World Cup betting site that has seen significant growth over the last few years. Founded in 2017, this will be just the third World Cup that they have been in operation and it’s likely to be their biggest offering yet. Payment methods include Apple and Google Pay and debit card payments. E-wallet payments aren’t currently accepted.

Best in class for its depth of football betting markets, let’s explore in more detail what Quinn Bet is all about.

Welcome Bonus Details

Ahead of the World Cup, Quinn Bet are running a welcome offer where new customers can get 50% back up to £50 in losses on their first day of betting. However at least three bets must be placed.

For example, if you bet £10, you will need to then have a minimum of 2 additional bets of no less than £5 each.

If at the end of the first day your account has losses overall, you will get 50% back as a free bet up to a maximum of £50. It’s important to note that if any losses are less than £5 or the account has overall winnings, and one of your qualifying bets is £10+ you will still receive a £5 Free Bet.

Market Differentiation

The current World Cup betting markets for Quinn Bet is huge, there are over 50 outright markets to enjoy. These vary from country specific bets such as how far a team will advance to how they will be eliminated. Top goalscorer markets will also be popular.

Live Betting Features

The live betting feature has all the basics covered. Neatly laid out, Quinn Bet members can bet on goal handicaps, first and second half outcomes, team goals, next goalscorer and correct score markets. In total there are about 50 markets to choose from. Bet Builders currently are consigned to pre match bets and don’t seem to operate in live markets.

Mobile Experience

The app from Quinn Bet has a four-star rating from both the Apple and Google Play Stores, both the mobile browser and the app are brilliantly laid out. The navigation is clear and concise, and it takes just seconds to reach the part of Quinn Bet that you wish to play at.

Notable Features

There are several football standouts that Quinn Bet run. Accumulator bonuses are one of their most popular along with 0-0 bonuses where if you place a Bet Builder bet and it finishes 0-0 you will see up to £10 returned as a free bet.

Bet Builders that have four or more outcomes can also qualify from a 20% bonus, this promotion takes place at various times of the year.

Who It's Best For

Those who specialise in football betting markets. The depth of football betting markets is hugely impressive and there will be plenty to enjoy at this summer’s World Cup with Quinn Bet.

Whilst some of the World Cup betting sites within this review are relatively new, 888 Sport has almost been around for twenty years.

Launched in 2008, 888 runs a full betting service and as well as its sports offering, it has gained a significant reputation for both its casino and sports book.

Keen to keep up with newer rivals, 888 Sport is best known for its Bet Boosts and accepts payments from debit cards, a paysafecard and Trustly.

Welcome Bonus Details

Perhaps surprisingly given its size, 888 Sport does not currently have a welcome offer for new customers to take advantage of. This will hopefully change before the 2026 World Cup kicks off.

In the past there have been valuable offers where £30 in free bets are awarded when £10 is deposited and bet.

Market Differentiation

There are already well over fifty World Cup betting markets. As well as each first round of group games, there are a good variety of outrights, You can bet on the Golden Boot, Outright group winners and whether a team will reach the final.

Live Betting Features

Live Betting isn’t as comprehensive as other sites. There is no Bet Builder service and the number of markets available seem to be around 20.

Mobile Experience

The mobile experience is smooth. The app has a 4.5 star rating in the Apple Store and the navigation of the app has been called out in reviews for its ease and simple functionality.

If you play via the mobile browser, the page is a little clunky, it loads well but perhaps can be a little cluttered compared to rivals.

Notable Features

Despite the lack of a welcome bonus, one of the best features on 888 Sport is their Acca Club. Every week a £5 free bet can be won if £20 is staked on Accumulators over a seven-day period. Each accumulator placed must have at least three legs.

Who It's Best For

Those who like to bet with a reputable name. Customer safeguarding is high as is the range of safer gambling tools.