Welcome Bonuses / Sign Up Bonuses - these are a staple for online bookmakers, allowing new players to claim bonus funds or a free bet once they have created an account. During major tournaments, many betting sites will increase the value of these or launch a specific World Cup betting offer. You will need to complete the sign-up process, verify your account, make a deposit and follow the qualifying criteria to benefit from one of these. Existing players will not be eligible for these promotions.
Matched Deposit Bonus - Bookmakers will match the first deposit of new players with a percentage of either 50%, 100% or 200%. To benefit from these, customers must sign up for an account and make a minimum deposit using one of the eligible payment methods. Some betting sites will match the deposit of existing players; however, this is fairly uncommon.
Free Bets - Free bets are the most popular option for football fans, many of whom will be searching for a free World Cup bet this summer. These are often given out to players who meet the qualifying criteria, which may require users to place a bet builder, an accumulator, wager a minimum amount during a set period or place a bet on a selected market. Free bets will be awarded once the qualifying bets have been settled.
Enhanced Odds - These allow players to potentially increase their returns. They are amongst the most popular World Cup betting promotions as they can significantly elevate accumulator payouts or be used on singles, doubles or trebles. There are often Ts and Cs tied into these offers, such as minimum odds, minimum number of selections, or they may also be match-specific.
Accumulator Bonuses / Accumulator Insurance - Accumulators are a popular way to wager during the early stages of the tournament, and many players are likely to use their World Cup free bet on a multiple. The change of format for the 2026 World Cup will result in more matches, and that gives bettors more opportunities to create an accumulator. Accumulator insurance will return your stake if just one of your legs is unsuccessful, acting as a safety net. Accumulator bonuses will increase your potential returns if your multi is successful. You must adhere to the restrictions, which include minimum odds per selection.
Money Back Specials - These bonus betting offers are fairly common during major sporting events. They tend to focus on the outright market and will refund players if their chosen team doesn’t make it to a certain round. They may also refund users who have bet on the top goalscorer market and their player does not make it beyond the last 16. On a match-by-match basis, you may also be refunded if a match ends 0-0 or if a player scores the first goal of the game.
Loyalty / VIP Rewards - Bookmakers love rewarding loyalty, and players who bet regularly with a single site are likely to be given preferential treatment. Free Bet clubs are commonplace, and these will reward you with a free World Cup bet if you bet a certain amount (£20+ / £30+) during a period of seven days. Other VIP rewards include cashback on deposits, enhanced odds and early payout.